The Jersey Battle of Flowers will return to Victoria Avenue next summer, and organisers are looking for sponsors to ensure it can remain free to watch.
The parades will take place on 14 and 15 August 2026.
Organisers have launched a sponsorship programme, calling on businesses to partner in supporting the celebration.
Commercial opportunities range from headline sponsor and hospitality partnerships, to float branding and backing entertainment zones or community initiatives.
The parade is moving back to Victoria Avenue, after a scaled-back battle went through town this year.
But organisers have confirmed that many successful elements of Battle 2025 will remain, such as free entry and being closer to the floats.
READ: Battle organisers want parade to stay free but return to Victoria Avenue
The government put £160,000 towards last year's Battle, followed by an last-minute further £120,000 to cover debts from 2024. Ministers said future grants would be reduced as a result.
The amount of public funding for 2026 has not been agreed yet, but at the AGM last month an overall budget of £200,000 - £220,000 was suggested.
Martyn Maguire, Chair of The Battle of Flowers, says sponsorship will ensure the parades remain free for spectators:
"We want to keep Battle free for everybody to attend, and in order to do that, we've got to be self-sufficient in funding.
"We've set up a pitch deck to go out - it's open to sponsors on what they would like out of giving us some money.
"We need sponsors who can help with the fireworks, sound system, banners, new front entrances."
Organisers also hope businesses will get their staff involved as volunteers- from float-building to logistics.
Chris Parlett, Sponsorship Lead for the Battle of Flowers, said:
“The Battle has always been about community, islanders coming together to create something truly special.
"We’re looking for partners who share that spirit, who see sponsorship not just as advertising, but as an investment in Jersey’s people, creativity, and cultural heritage.”
More details can be found here.
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