Starmer makes cost-of-living promise in Christmas message

The prime minister has acknowledged Britons' cost-of-living struggles in his Christmas message - and vowed that helping with the issue is his "priority".

Sir Keir Starmer also urged members of the public to "each do our bit" and "reach out" to friends, relatives and neighbours during the festive period.

His message comes at the end of a difficult year for his government, with economic growth stuttering and Chancellor Rachel Reeves facing criticism over tax rises in the budget.

In a message recorded inside 10 Downing Street, Sir Keir said: "I know many across Britain are still struggling with the cost of living. Helping with that is my priority.

"But at this time of the year, which celebrates love and abundance, loss or hardship can feel even more acute.

"So call around to a neighbour. Check in on a friend or a relative who you haven't heard from for a while. Reach out. It can make a huge difference.

"That is what Christmas is about."

The prime minister thanked NHS workers along with members of the military and the emergency services who will be on duty on Christmas Day.

"Just as so many put their feet up, some truly special people will be pulling on their uniforms and heading out to work," he said.

"Our NHS staff emergency services and the brave men and women of our armed forces, all playing their part, doing their bit to care for the nation and to keep us safe.

"Many volunteers will be out there as well. Serving food. Reaching out to help those lonely or in need.

"So on behalf of the whole country, I want to say a big thank you.

"As a nation, we should raise a glass to you this Christmas. But more than that, we should each do our bit as well."

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Conservative leader Kemi Badenoch used her Christmas message to talk about "Christian values" and thanked "everyone who has supported me during my first year as leader of the opposition".

"It's been the biggest challenge of my life," she said. "But it's also been a wonderful year. I can't wait to get back to work next year to create a better United Kingdom."

Liberal Democrat leader Sir Ed Davey spoke about the Christmas tree in London's Trafalgar Square - an annual gift from Norway to thank the UK for its support during the Second World War - in his message.

While saying the tree may "look a little underwhelming" on first glance, the Liberal Democrat leader said it was a reminder of "friendship and loyalty".

He added: "It makes me think about people standing together in tough times - whether against the Nazis in the 1940s, or right now in Ukraine.

"And yeah, it might not be perfect, but this tree in Trafalgar Square makes me think about families and friends looking out for one another right here at home.

"I can't think of a better symbol of the Christmas spirit of generosity, love and hope. Of light in the darkness."

(c) Sky News 2025: Starmer makes cost-of-living promise in Christmas message