A major new campaign is targeting making Jersey the most sun-safe place in the British Isles.
Public Health and Macmillan Cancer Support Jersey have launched the messaging - 'Slap it on, Jersey'.
The playful video uses humour and local references - such as 'tuck into Jersey lobster, do not become one!'
It features Dave Ferguson, International Liaison and acting President for the Channel Island Surfing Federation (CISF), and open water swimming athlete Sally Minty-Gravett MBE.
Mr Ferguson said:
“In Jersey, we spend a huge amount of time outdoors and it’s easy to underestimate how much UV exposure you’re getting, especially when you’re in and around the water.
"The campaign is a great reminder that enjoying the outdoors and protecting your skin go hand in hand.”
Jersey enjoys more sunshine than anywhere in the British Isles.
The island has had two heatwaves already this year, with a record temperature of 39.3°C recorded on Thursday 25 June. Jersey Met has confirmed that June 2026 was the hottest on record.
June 2026 in Jersey - Warmest June since records began in 1894. Record breaking temperature of 39.3°C on the 25th, the hottest day on record for the Island. pic.twitter.com/9yvBW9A5Mn
— Jersey Met (@Jersey_Met) July 2, 2026
More very warm and sunny conditions are expected for the week ahead, and UV levels remain extremely high.
Jersey's skin cancer rates remain higher than England, the South-West region and Guernsey.
58 new cases of malignant melanoma are diagnosed here each year.
Jersey's skin cancer rates remain higher than England
90% of skin cancers can be prevented through simple habits: never burn, check the UV index, cover up with loose light clothing, seek shade during peak hours, and always use SPF 30+ sunscreen.
Dr Eloise Hamon, Public Health Registrar, said: “Many people associate sun damage with holidays abroad or exceptionally hot weather, but UV exposure can occur much closer to home and often when people least expect it.
"Whether you’re working outdoors, walking the dog, gardening, enjoying a coffee outside a cafe or spending time at the beach, protecting your skin should become part of your everyday routine whenever UV levels reach 3 or above."
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