A mental health awareness initiative called "We See You" is launching the in Channel Islands.
Channel Islands Air Search (CIAS) is partnering with Mind Jersey and Guernsey Mind to encourage more open conversations about mental health.
The three organisations hope the "We See You" initiative will help islanders find support before problems reach a crisis point and require an emergency callout.
Nick Griffin from CIAS says over the past five years, nearly half of all CIAS missions involved searching for missing people.
"When our aircraft is deployed, it means someone is in real difficulty.
"42% of our recent missions have involved searching for missing people, and behind every one of those callouts are family members, friends and a community who care deeply.
"Through 'We See You', we want to reinforce that emergency services are often the last line of support.
"Prevention and awareness can help reduce the need for searches and ultimately save lives."
A 2024 lifestyle survey revealed around 1 in 8 adults in Jersey scored low for life satisfaction, feeling worthwhile and happiness.
Dr Patricia Tumelty, Executive Director at Mind Jersey says the impact of mental health crises affects every part of our community.
'At Mind Jersey, we believe that early intervention and prevention matter.
"By encouraging people to seek help earlier and by building greater awareness and compassion across our islands, we can reduce the number of people reaching crisis points.
'This collaboration is about sharing and learning, strengthening our understanding of island life and communities, to help keep people safe.
"We are incredibly pleased to be working alongside Channel Islands Air Search and Guernsey Mind on this important initiative.'
For mental health support, you can contact Mind Jersey at admin@mindjersey.org or call 01534 880584
CIAS relies on public support and donations to remain operational, with no government funding.
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